Have Questions for Me? Check Here First:
We’re surrounded by content and advertising noise every day. In fact, we spend 11 hours per day consuming media and content (per Nielsen). Storytelling cuts through that noise and delivers emotionally evocative stories about your clients and your business and showcase the impact you have on their lives. Marketing doesn’t have to be pushy or manipulative, but it does need to share how you serve and help others in your own special, unique way.
When you’re first starting a business, this is the biggest dilemma, right? You can’t create everything at once but you know to get clients you need a consistent online presence. Well, I definitely don’t think it’s necessary to spend thousands on a website when you’re starting out, I do think you need to start building your community and gathering an email list of those who are interested in your work. Even if it’s simple (and using a free template), I would start out with a website/landing page and a contact form to get in touch with you. At the end of the day, social media does not get you clients. But your website (along with your in-person networking) is where people will find out how to hire you.
If you’re an early-stage entrepreneur, there’s so many things you need to get started: legal paperwork, an LLC, a business bank account, a logo…the list goes on and on. While I don’t expect anyone I work with to have everything figured out before we sit down and work together on your marketing, I hope that you have a clear idea of: the specific type of person that you help (your audience or ideal client), the problem you help them solve, and what they can expect when working with you. I can help you get a clearer picture on these things but in general, I need a starting point that we can further develop through our conversation.
This is such a great question it deserves its own blog post. However, to be brief, there’s a few things you can be doing:
- Connect with folks who work with “your ideal people” and build relationships. This leads to referral opportunities and possible collaborations.
- Show up consistently– even it’s just popping on for a quick FB Live every week, the more you show up the more trust you build with your audience. It also builds a body of work you can continue to use.
- If you’re not getting the reach and engagement you’re looking for, it could be time to refine your message and how you talk about your business and the problems you solve.
Copywriting, in a nutshell is writing with the purpose of getting someone to take action. There’s lots of different approaches to this, and you may connect better with other types more than others. I would ask myself different questions as I looked for the “right” copywriter:
- What’s my goal with my copy? Is it upping conversion rate? Building an audience? Tightening up my message? Growing my email list? Do I want to sound less “corporate” and be more relatable? Get intentional with who you choose.
- Do their values/priorities match mine? I believe as business owners we should align ourselves with those who lead with similar values and are not just worried about their bottom lines.
- What’s their voice/style? Good copywriters can emulate the brand voice of their clients, but they have a tendency toward their own style. Check their previous work and see if it matches what you’re going for.
I do both the big picture and the granular details on your overall content and marketing strategy. My main packages are website copy, social media, and content strategy where you decide what we work on together: blogs, email newsletters, writing your freebie offer, your event promotion, or even plan out your community engagement. Think of my services like a “build your own pizza,” but with content creation and strategy.
In a nutshell, I break down the story and emotional components of each step of a sales funnel, break down each piece of the marketing puzzle into actionable, strategic steps so you don’t spin your wheels figuring out how to promote your business.
Great question! I like to talk to you about your specific business needs so we see if I can help you best. For this reason, I ask folks to book a call with me here (or you can use the contact form below in the footer). Once you book your call, I have some questions to pinpoint what’s going on with your content marketing. Once we talk and we decide what works best for your business, I email out your proposal with contract and invoice. Easy peasy!