Reach your ideal audience by using powerful stories in your website, social media, and content -- Grab the Storytelling Roadmap I use with my paid clients so they can connection emotionally and be remembered.

What Justice Work Requires of Us

I recently went to leadership training for community organizers, and it was an intense and eye-opening experience. Before this, I have been attending meeting after monthly meeting on important issues such as community policing and ban the box. I’ve heard stories from impacted folks and felt that I had a vested interest. But I was […] Read more…

Social Gravity

(I wrote this to honor Pride and my own gender identity. It’s not something I talk about in my business a lot, but I think that queer business owners like myself are not as visible as maybe other business owners. I hope in some small ways this helps others feel better about sharing their stories.) […] Read more…

The Truth About Sales Funnels

It all started in a Facebook Group. It was one I frequent where female entrepreneurs gather asking for marketing and sales advice. There was an early-stage business owner  and they were wanting to know, “How do I get a sales funnel?” I’m sure you’ve seen this type of post before if you’re in the online […] Read more…

Clarity is Your Most Valuable Business Resource

The title is a pretty bold statement, I know. There’s lots of very tangible and intangible things that we know are necessary for our business — time, financial capital, our personal networks, steady leads, and our personal expertise. So why clarity? And why have I made that my mission with fellow leaders and entrepreneurs? What I’ve noticed, […] Read more…

Why Storytelling Matters in your Biz

It’s Monday morning. You know you need to put out a weekly blog and newsletter, but you struggle to connect your topic area to something approachable that people will respond to. You push it off until your blog and email list are basically a graveyard of good intentions and well-meaning half posts. You only post […] Read more…

How to Weave Personal Values in Your Biz Content

 We are in a highly emotionally charged time in the US. This is not the time to be standing on the sidelines. But there’s a tricky situation to navigate — as a business owner, how authentic should you be with your personal values? Should you be censoring yourself on social media, to appear impartial? Or take a […] Read more…

Living a Journey of Authenticity

I’m no guru, and I’m not claiming to have unlocked the mystery that is the meaning of life, but it seems to me that one of the largest undertakings we can go through in life is two-fold: (re)discovering our identity and communicating that to the outside world. Being authentic is not a switch you decide […] Read more…